Will people really timeshift their viewing? Or placeshift it? Isn´t it just a few tv-freaks who do that? Just another techno-possibility that no real user will adopt? At times I get all weary talking about these new trends, trying to persuade, or sometimes even scare, tv-people to take this new audience behaviour serious. Well, now it seems I have found a great example to use when I have to persuade a non-believer. A good look at Nielsens Anywhere Anytime Media Measurement is probably a good hint about where to look for the nearest future regarding tv-use. And my new argument will be: “Well, if they don´t do it – why measure it?”.
Btw: Seth Godin has a great blogentry on the differences between the quality of measurements on tv/newspapers vs internet.