It seems that two of the older mediatypes, namely newspapers and television is doing quite ok with the young audiences, as long as the contact is via the Internet, as you can read in these to pieces:
Audience Booms For ‘Papers’ Albeit Online
“Younger people are more and more engaged in newspaper content through their Web sites. Advertisers that want to reach them are going to have to be online,” says Gary Meo, senior vice president of print and Internet services for Scarborough.
MindShare Finds Many Kids Watch TV Via Web
In a survey of 800 kids between the ages of 8 and 17 and split evenly between the sexes, one-third of respondents ages 12-17 and one-fourth of those ages 8-12 said they view television programming on the Internet. About 12 percent also said they watch programming on their video game systems, with single-digit levels of respondents watching on their cell phone or iPod or other MP3 player.