Mobile video prime time is at teatime

Center For Media Research relays a Telephia report on mobile video viewing where they find that:

30 percent of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4 pm, and 31 percent watch during the early evening commute hours of 4 pm to 8 pm. Mobile video viewing drops to just nine percent during the regular television primetime hours of 8 pm to 11 pm.

Contrary to popular belief, mobile video usage is being consumed by older age groups, not just the 18 year olds. Fifty percent of mobile video users are 25-36 year olds, compared to 24 percent of the total mobile population.

Report here.

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