Payola bloggers

There is no doubt that bloggers are thought of as producers of highly trustworthy information – but what happens when they have own interests in the stuff they write about? This article from the June edition of Wired discusses the payola bloggers: “Bloggers are sometimes pigeon-holed as pundits or journalists. In the Web 2.0 economy, they can be kingmakers, channeling crowds of willing participants wherever- they like”.

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