I was just toying around with Nielsens Blogpulse tool. It seems kind of interesting, though it must be hard to to track all blogs in all of the universe. But anyway. Until now, whenever I have done a presentation on the future of consumer generated media, I have mentioned that one of the big trends is that media is becoming more trackable on the Internet, and as well more untrackable. Now it seems like I have to adjust that a bit – maybe things have become easier to track with this tool? In all circumstances it is fun to play with – f.e. when it shows that people spend more time discussing money than sex.